EVALUATION FEEDBACK - COMMON ISSUES

We've all had a look at the evaluations and there are some problems arising in a significant number of them. Read the notes below, and aim to improve the 2 types of evaluation in the next stage.

IF YOU STILL HAVEN'T HANDED IN THE ESSAY EVALUATION, YOU MUST DO THIS ASAP AT THE BEGINNING OF NEXT WEEK AT THE LATEST!!

1. Use your media language where appropriate - the terms associated with camerawork (angles and movement as well as shot distance), editing (how has continuity been achieved) , mise en scene (all 11 aspects) and sound. For instance, I don't think I came across the use of the word "Parallel" once to describe music matching events on screen. This distinguishes you from non media studies students, which is what you are. It also demonstrates high level skills of application.

2, Make comparisons to existing media products (seen on the film side of your course - Leigh, Loach etc)- "similar to particular scenes in films you have viewed" -this will be something to explore when you discuss your film poster. This is good practice becuase it makes links with your planning and research.

3. Refer to media theory and concepts where appropriate - for instance, some of you made references to issues about the representation of gender, audience demographics etc

4. Continually illustrate with particular scenes from your own work.

5. Be honest. Far too often, you have avoided discussing problems you had, or problems with your finished product. Don't bury your head in the sand! By admitting to these problems and, more importantly, by discussing how you overcame them or how you could have overcome them, you are demonstrating that you understand what a good product should look like and demonstrate. Constantly EVALUATE in relation to real media products, and in relation to your aims for the film. Consider carefully and honestly, how well you think you targeted your audience. Does target audience feedback support your view? If it is critical of your film, evaluate this view for its validity (worth) and consider whether that person has a good point.

6. In the section "on how successfully you have used digital technology" - be reflective and discuss what you have been able to do - How has final cut been an improvement, What have the blogs allowed you do this time round, what has garageband allowed you do? DO THIS AT THE BEGINNING OF NEXT WEEK AT THE LATEST!